Thou shall be present.  Physically, mentally and emotionally.  Show up when you’re supposed to, check your attitude and issues at the door, they’ll be still be there if you want them after your shift.  Put on your best smile – think of it as part of the uniform.

Always remember the customer pays your salary.  And they know they have options. If they don’t like the way they are treated they’ll take their business (and your paycheck) elsewhere.

Thou shall actively listen to what the customer is saying; see what their body language is telling you. Make sure you understand what they are really trying to say.

Thou shall give the customer your undivided attention. Clients are never an inconvenience.  On no occasion ignore a customer even for a minute. Undivided attention means ALL of your attentiveness the entire time.

Thou shall not put technology before people.  Know how to smoothly operate any machines you use as to not take away from the customers experience. Also explain the way your processes work so your customer is less likely to become frustrated.

Always try to exceed expectations.  Anticipate customer’s needs and wants and fulfill them before they ask. Strive to set yourself apart.  Figure out what you can do for customers that someone else isn’t.

Thou shall not fear complaints.  Grievances are merely opportunities in disguise.

Always say thank you and sincerely mean it, even when a customer does not buy or use your services.

Thou shall appreciate customers. Everyone deserves respect as a human being.  On no occasion take any customers business for granted.

Thou shall hold your co-workers in esteem.  To your customers you are all part of the same team.  Even if you work on commission, learn to play nicely with each other for the benefit of your company.