An employee recently asked me “Why should I care about customer service? We have lots of customers because we have low prices. It (service) just doesn’t matter like it did back in the day.”

 I’ll argue that customer service is more important today than ever before. But what you’re really asking is ‘What’s in it for you?’ Lots!

Job Security – In the current economy stores close all the time – even if they have low prices. You can’t pick up a paper or go online without hearing about layoffs, and companies shutting down one or more of their branches. The fact is consumers are spending more of their dollars at places that make them feel good. That’s why businesses like Zappo’s, Starbucks and Disney are thriving while others are struggling. 

Better Days – Happy, loyal customers not only buy more products and refer new patrons to your business, but they tend to be nicer and are more forgiving when mistakes do happen. Customer focused establishments are usually thought of as excellent places to work. The number one question asked of new employees at these companies is often “Wow! How did you get a job there?”

Enhanced Benefit Packages– When a company loses customers, it loses revenue, Period. First to go are employees, then the benefits. Profitable businesses are still able to afford good benefits for their employees. Great customer skills help you stand out in a good way and if the time does come for layoffs, you’ll be one they don’t want to lose.

Advancement – A secure organization will likely give you the chance to move up without moving on.  When you show concern for the business and its customers you are opening yourself up to new opportunities for career advancement without having to start over.