Have you ever wondered why fine hotels put a mint on your pillow? No, they don’t think your breath is rank and you needed a little help. It’s a token action that really isn’t necessary, but it sure can put a smile on your face, make you feel pampered and well taken care of. The mint itself is not of great value. But that little mint is a symbol, a gesture demonstrating their commitment to excellence. It says they are paying attention to the details that will make your stay with them a pleasure rather than something you have to endure while traveling. It declares loudly that they value you as a customer and thank you for your business now and in the future.

As customer service professionals we can also offer our clients a mint on their pillow.  Not literally of course, that would be creepy.  What we can do is offer that little something extra that sets us apart from everyone else. Bakeries sometimes offer a baker’s dozen (13) cookies,  A service station could offer free car wash with services, Shoe salespersons could offer a light foot massage. (I actually did this when I sold shoes, customers loved it.) I had a hairdresser who would do a complimentary aromatherapy scalp massage that I looked forward to at every appointment.

Every type of business has the potential to leave a mint on their customer’s pillow. What is your mint?  What small overture can you consistently give your customers that will distinguish you as outstanding in your field and leave your customers looking forward to seeing you again soon?