What would it take to make customers prefer to visit you in person rather than just doing business on the internet?  The answer is surprisingly simple.  It's the way that you make them feel from the time they walk through your door to the time they leave – and beyond!

The question is, what does it take to create the type of experience that will bring customers back time and time again? Tell  their freinds and family about you, giving your company the credibility that only word of mouth testimonials can bring?

I'd argue that it's your "human resources"!  Nothing can make a bigger impact, good or bad, on the way customers view your business than the people that they actually come into contact with.