30 Apr 2011
April 30, 2011

Measuring the GAP

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When it comes to customer service in the retail industry, the first company that everyone thinks of is Nordstrom, and for good reason, they continue to be the gold standard to live up to.  There are however other companies doing a terrific job at raising the service bar.  The GAP is one example.  Employees appear.. read more →

12 Apr 2011
April 12, 2011

How to increase your personal sales

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1. Put down your gavel – Stop pre-judging people by appearances alone.  Huge mistake! Customers have been known to “dress down” as to not be “bothered”.  (They obviously haven’t discovered how fabulous you are – YET!) 2. Who are you?  – Get the customer’s name, and give them yours, how are they supposed to ask.. read more →

15 Mar 2011
March 15, 2011

Nordstroms ‘Get’s It’

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Nordstroms sales employees  are 'customer active'.  Walk through a Nordstroms sometime.  Watch the actions of the sales employees out on the floor. They are alert and watching for customers that come into their 'zone' or 'area'. Many stores greet customers when they walk into their store.  Nordstrom sales employees welcome you when you walk into.. read more →

What would it take to make customers prefer to visit you in person rather than just doing business on the internet?  The answer is surprisingly simple.  It's the way that you make them feel from the time they walk through your door to the time they leave – and beyond! The question is, what does.. read more →

02 Mar 2011
March 2, 2011

You “tweeted” – So what!

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You blog on your website, Facebook or wherever and have tweeted enough to make a songbird jealous, so why aren’t new customers lined up outside your door? The truth is, social media is a great way for your current fans/customers to follow what the latest and greatest is with your company, but it normally doesn’t.. read more →